GroceryHub Manila
Redesigned navigation for a local grocery delivery app serving 15,000 monthly users. Moved all primary actions to thumb-reach zones and reduced page load from 8.2s to 2.1s on 3G networks by optimizing image sizes and lazy loading.
Our Work
Mobile-first designs built for how Filipinos actually use their phones—on unreliable connections, with one hand, during commutes, and with affordable Android devices.
JeepneyJobs Cebu
Built a job listing platform for on-the-go workers across Cebu. Structured all job descriptions in scannable sections with icons and short lines. Used 40KB page size limit, enabling quick browsing even during commutes on crowded jeepneys.
Device Fragmentation Testing
Tested and optimized designs across 12 popular budget Android devices used by 68% of our target audience. Ensured smooth performance on phones with 2GB RAM and Android 8.0, making every interaction feel responsive and native.
Thumb-Zone Mapping Study
Conducted usability testing with 47 commuters in Metro Manila and Davao to map comfortable thumb reach during one-handed browsing. Created design guidelines placing 94% of actions within the optimal zone, reducing accidental taps by 60%.
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